With over 17 years experience in the fitness industry, Vikki Davis is a trusted personal trainer, masseuse and reflexologist. The fitness industry is popular with single-person companies, so the competition she faces is fierce. I was tasked with modernising her existing website, to display across all devices, including phones and tablets. Brand was vital in establishing trust and credibility with her clients, in a highly-competitive market.
I created an aspirational brand identity to match Vikki’s logo choice and colour palette. Fitness is about achieving goals so we structured the website with specific health goals in mind. Although Vikki works alone, her new website gives her the credibility of a corporate fitness chain. My redesign of Vikki’s site communicates her assured professionalism and experience.
Vikki’s credibility as an experienced fitness trainer is relayed via her new brand identity and confident website. Its responsive design has been well received, with a 15 per cent increase in booking in its first three months. The site’s success has allowed Vikki to reorganise her business for maximum profit. Search-engine optimisation has been particularly effective, with Vikki’s new website appearing on the first page of Google for all her key services.