RG-Cell is an American cosmeceutical company specialising in natural anti-aging skincare products. Their products use the latest scientific stem cell technology to safely and effectively improve skin and reverse signs of aging. RG-Cell contacted us, looking for an effective e-commerce website with strong brand identity and appealing on-trend design to impact on a hugely-competitive UK market, dominated by large corporate companies. Breaking into an international market is a very tricky move, so their new website had to hit the ground running and skilfully establish itself.
I researched the UK cosmetic market for facts regarding consumer behaviour, and my discoveries were used to create compelling design and content for RG-Cell’s new website. Straightforward, easy navigation was key to ensuring their site was very user-friendly. Its home page maintains visitor engagement and displays responsively across various devices so it appeals to a wide-ranging audience.
The website exceeded the brief with strong sales from its launch. RG-Cell’s business growth has been rapid, placing them as recognised specialists in their field, and their website visibly communicates their high-quality products. In addition, managing the website is uncomplicated for RG-Cell, as WordPress is so intuitive.