Ranjit Dhillon is a leading UK online marketer with a CV filled with posts at leading Blue chip technology companies. To promote his credibility, his website had to achieve more than a traditional CV format could, and give key insights into his role as an online director. My role was to create a functional WordPress website for him to manage. The brand identity was to resonate with CEOs and recruitment companies looking to hire.
Ranjit was keen to be on the first position of Google as a way of giving credibility to his website. I followed Google guidelines and used our extensive knowledge of SEO to ensure that his website was promoted to pole position. I worked with the content to establish Ranjit as a trusted authority. His website functionality had to be seamless and effective to promote Ranjit as an expert on UX.
Since the launch, the website saw a 30 per cent increase in new readers and 21 per cent more returning visitors. The new design received positive feedback and helped to boost job enquiries to his site. Being mobile-friendly, a large percentage of the traffic to his site has been from mobiles. It was a joy to work with Ranjit and embrace his knowledge of web design.