online marketing with email

Email marketing is a highly-effective tool for driving sales by engaging with existing customers with information and offers that appeal to them. An email newsletter is a great way to keep your brand fresh in your customer’s mind and adds a more influential dimension to your relationship with them. My email newsletter services give you the ability to deliver targeted and cost-effective marketing communication straight to the inbox of your subscribers. Skyrocket your profits using my online email service of choice – MailChimp.

Email Marketing Online Marketing Timothy Graham Freelance Web Design
Pay Per Click Advertising Timothy Graham Freelance Web Design

pay per click advertising

Pay per click (PPC) advertising is ideal for companies that wish to dominate search-engine results. Pay per click gives immediate results over search-engine optimisation. However, running a successful campaign requires choosing the correct keyword phrases that will convert to traffic and sales. The benefit of PPC is that it can provide instant results over SEO which takes longer to implement. With online marketing, you are able to send reminders to visitors that have already visited your website. I have the knowledge and experience to ensure you stay on top of your advertising, track your visitors and monitor the overall success of the campaign.

conversion rate optimisation

Conversion rate optimisation (CRO) is the art of getting more revenue from the same number of visitors to a website. By increasing the number of visitors that take action, a company is able to grow their business faster, improve their marketing return and increase their overall profits. Typical outcomes I look at are filling in a contact form, clicking on a call to action (CTA) button or with e-commerce, clicking on a ‘buy now’ button. A simple increase of conversion rate from 2 per cent to 3 per cent can increase sales by 50 per cent. It’s a continuous process of increasing website conversions with optimal design, content, navigation, CTAs and layout.

Conversion Rate Optimisation Timothy Graham Freelance Web Design
Content Marketing Strategy Online Marketing Timothy Graham Freelance Web Design

content marketing

Effective website content speaks to your customers in a way they feel comfortable with. A successful content marketing strategy can include any combination of website photography, videos, short paragraphs with subheadings, bullet points and info-graphics. I will monitor the engagement rating of your website content and make recommendations for improvement using Google Analytics. Ideally, I want customers to spend more time on your site.

google analytics

Armed with key insights you can make informed decisions about the effectiveness of your website. Google analytics can show you key performance indicators such as where your website leads are generated from, how are visitors interacting with your site, what visitors are clicking on and where improvements can be made. I can set up key performance indicators for quick reference and there are both standard and custom reporting options. Reports can be printed or exported to Excel and PDF. You might be a little surprised at the statistics, but having the knowledge can help you push for better results, allocate your marketing funds more wisely and ultimately drive more business.

Google Analytics Online Marketing Timothy Graham Freelance Web Design

Having a great website is only the first step.

Getting people there is the next one.

Get more out of your online marketing efforts with my experience in email marketing, pay per click, conversion optimisation, content marketing and google analytics.


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