mobile search-phone optimisation Timothy Graham Freelancer

Better Mobile Search Optimisation

Mobile Search Optimisation History

Mobile search quality should be taken seriously, so that websites are mobile friendly, not only in terms of the site being suitable for smaller screens but to also provide better user experience. For businesses who want to become more visible to mobile users, this means having mobile-optimised content.

To provide evidence of how important Mobile SEO is for business, below is a bar chart showing the increasing Mobile’s share of organic search over the last 2 years in the US.

Growth in Mobile Search

Here is the latest forecast for growing mobile search and mobile SEO. Mobile-optimised websites are increasingly taking the larger share, and will continue to do so.

Mobile Search Optimisation

As consumers spend increasing amounts of time on their phones, clearly all businesses need a mobile search strategy (MSO) as part of their business promotion. Businesses and webmasters alike should be aware that Google now considers several extra ranking signals for fully mobile-optimised sites

To increase your websites rankings in mobile searches, follow best practice guidelines for mobile design and development as well the usual SEO strategies used for traditional desktop search. A mobile site map should also be included.

To understand how to improve a website’s mobile search ranking, you need to put yourself in the user’s position. Users on mobile phones require resized images, larger text and less links to follow.
One needs to think in terms of the mobile user search behaviour and what should influence the site’s mobile friendliness and its rankings. Users on the mobile are less likely to follow too many links on the site pages. Besides the text on the page shouldn’t be too much and should have bigger fonts.


The effect of Mobilegeddon

The update of the algorithm meant that Google would crawl and rank each individual page for mobile friendliness. Initially after update there was little impact to website traffic. However after two months the impact really started to show.  Traffic to non-mobile-friendly websites fell by 12% in comparison to websites that labelled-mobile-friendly.